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Everything about small biz websites

Why should you have a website?
Why should you have a website?

If you have your own business or side hustle, you probably consider or hear suggestions of having a website. Even if there are many ways to show up on the Internet and you think social media will do all the hard work, your own domain can be beneficial and attract more people. How is it? What will your own webpage give you that other platforms won’t?

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How to promote your website?
How to promote your website?

Whatever type your business is, it’s always beneficial to have a website. It can be your unique tool to promote your products/ services and communicate with your prospects and customers. The success of your website is in your strategy, creativity, and understanding of your target audience. The more life, details, and purpose is on your website, the better. So how to attract visitors and encourage them to keep coming back?

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Legal requirements for business websites
Legal requirements for business websites

Starting the business website means managing many tasks at the time – content, photos, functionality, branding, and so on – and it’s very easy to forget about the legal requirements, what we are obliged to put on our websites. This post is only a basic guide for the websites’ legal requirements in the United Kingdom and you may be obliged to put additional info, depending on your trade or profession.

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The psychology of shapes and colours
The psychology of shapes and colours

Shapes and lines, just like colours and fonts, have the power to convey messages and vibes. They influence how we perceive everything around us. Shapes let you target the right audience and evoke the right feelings, so use them consciously in your branding.

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7 elements of a perfect Home Page
7 elements of a perfect Home Page

The home page is the very first part of the website that is exposed to the visitor. It needs to attract their attention and convince them to stay on our website, otherwise, we can lose our potential customer. There are tips on how your website can make an excellent first impression.

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What are web hosting and a domain?
What are web hosting and a domain?

The first jargon words that appear in mind when we get interested in a website: hosting and domain. What do they mean? When we ask a question on Google, we get harsh and techie definitions. But we can also talk about them in a more non-techie way, so everybody understands.

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How to pick fonts for your website
How to pick fonts for your website

A typeface is a detail that will give the individual form to your website and help appeal to customers. Explore the types of fonts, see which type best suits your brand, and discover treasures of free and premium typefaces.

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Content and copywriting
Content and copywriting

While building a website for your business, you will face an unexpected task that a photographer or a developer couldn’t do for you.

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Free photo stock websites
Free photo stock websites

Images can convey more information, emotions, and feelings than words do, that’s why they are so often used on the Internet. You don’t need to be a talented photographer though, nor own possess expensive photo equipment, to get good quality photos. You can use photo stocks.

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7 things to include in your about page
7 things to include in your about page

About page is to create a relationship with a reader. It should help readers to get to know you and your brand, let them like you and convince them they’re in the right place and you’re the person they need. 1. Attention-grabbing headline. It can be your mission statement or other words that immediately take […]

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